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Champion’s 18 Spice Chicken Rub

Champion 18 Spice Chicken Rub.


We get asked all kinds of weird questions from customers, like “did you know Norwegians cook fish with lye?”. The answer to this one is, yes, we do know. No, we’re never ever going to start selling a Norwegian-inspired rub. At least, not one that contains caustic soda. But the most asked question is: “What is the best seasoning blend for chicken?” Usually, these customers are looking to get into healthier eating, they don’t really like fish, and prefer chicken as their source of protein. However, eating chicken frequently can get a little boring. 18 Spice Chicken Rub can change that!

The Story Behind Champion’s 18 Spice Chicken Rub

Here at Champion’s test kitchen, we looooove to cook chicken. We like to grill chicken with pineapple, potatoes, and onions (you may find it weird, but it’s delicious!). We like to roast it in the oven stuffed with couscous. We like to throw it into the slow cooker with some grits. We love chicken. So naturally, we are always trying out new recipes and coming up with inventive rubs, especially for chicken.

We often concoct original chicken seasoning blends, rubs, marinades, and boundary-pushing flavor blends that will surprise even the most experienced chefs. We love what we do and we are serious about it so, we take out the grill year-round, even in the winter. But it’s a lot more special in the summer when our neighbors will pop up to give us feedback on the smell that travels to their homes and businesses. It’s always a good sign when they are curious about a different ingredient that they can’t quite detect what it is exactly. We love to surprise and entice your palate.

Chicken dinner
Chicken dinner

As we have been marketing and crafting blends for nearly a decade, we have attained a great amount of experience and knowledge about which spices harmonize together and which ones work as the bases and templates for different types of rubs and seasoning blends. So much of this knowledge went directly into the making of Champion’s 18 Spice Chicken Rub, which is one of our highest-selling products.

While many of our chicken blends veer into Latin American, Middle Eastern, and African influences, as these provide bigger and bolder flavors, Champion’s 18 Spice Chicken Rub wins hearts, mouths, and stomachs with a quieter, more subdued, and gentler taste strategy.

How Does Champion’s 18 Spice Chicken Rub Taste Like?

Not unlike some of the greatest chicken rubs, Champion’s 18 Spice Chicken Rub contains some sweet notes from cinnamon and demerara sugar. As the chicken grills, the demerara sugar will go into action forming a strong crust that locks the juices in. You may notice that there are a few different chiles used in the recipe for this blend (cayenne, de arbol, pasilla, and ancho), however, there is only a very mild kick to it, as these chiles are here to provide more flavor and less heat. At last, you will get to the surprising notes, with the gentle, understated appearance of licorice from fennel, and some fruity undertones from cloves and ancho.

Fresh chicken meal
Fresh chicken meal

Lastly, we are strong proponents of salt-free seasonings, but we do compromise when we feel the specific combination of ingredients in a rub calls for salt to enrich the overall mixture. We felt that Champion’s 18 Spice Chicken Rub could be highly elevated by the addition of salt. Some of our customers, who may or may not be salt addicts, still feel that it could use more salt. If this is how your taste buds flow, feel free to add some salt after you get to know Champion’s 18 Spice Chicken Rub.

How to Use Champion’s 18 Spice Chicken Rub

We generally recommend applying the seasoning onto the chicken for approximately two to four hours before cooking to produce the best results in flavor. Leave it in the fridge during this interval, but remove it thirty minutes before cooking. Feel free to leave the chicken resting in the fridge for longer. In our test kitchen, we often leave it for five to ten hours to get the most powerful flavor. A good rule of thumb is to use one tablespoon of seasoning for every pound of chicken. Of course, you should always adjust according to your taste preferences.


18 Spice Chicken Rub
18 Spice Chicken Rub

This hand-crafted blend contains cinnamon, ancho, onion, pasilla, ginger, cumin, sea salt, garlic, demerara sugar, black pepper, mustard, coriander, cloves, California paprika, allspice, cayenne, de arbol, and fennel.

Other Suggestions

To answer the question of “what are the best seasoning blends for chicken”, we recommend trying our 18 spice blend, as well as other best-selling favorites like Champion’s Honey Chipotle (sweetness and soft kick of heat), and Champion’s Flippin’ The Bird (herb-leaning blend).